Revenue Strategy That Actually Gets Executed
15 years building RevOps at companies from Series A to enterprise has taught me how to move fluidly between boardroom strategy and operational reality. I help GTM leaders connect the dots—turning high-level goals into the processes, systems, and team alignment that actually drive results.
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A Strategic Partner Who's Been In Your Shoes
I've spent 15 years in RevOps roles at companies like Salesforce, Medallia, and Beamery—from scrappy startups to global enterprises. That breadth of experience helps me recognise patterns, ask better questions, and avoid pitfalls I've encountered before.
I'm not just a strategist who talks. When needed, I can roll up my sleeves and build the forecasting model, design the process, or configure the system. But where I add the most value is helping you see the bigger picture: aligning your GTM teams, connecting operational decisions to business outcomes, and building a revenue engine your team can own and evolve.
From Chaos to Cohesion
Sales, Marketing, CS, Product, Finance, and Legal. When they work apart, growth stalls. RevOps brings them together, creating a single, powerful revenue engine.
How I Can Help
Strategic Advisory
Thinking through a GTM pivot? Scaling challenges? Board prep? In focused sessions, I'll help you think through the options and identify a path forward—bringing an outside perspective grounded in real operational experience.
Fractional Leadership
Get senior RevOps leadership without the full-time commitment. I embed with your team to drive strategy, align your GTM functions, and build the operational foundation for your next stage of growth.
Operational Design
Processes breaking as you scale? I'll design the systems, workflows, and governance models that turn chaos into predictability—and yes, I can build them too when needed.
Executive Coaching
For RevOps and GTM leaders who want a thinking partner. I'll help you navigate org dynamics, sharpen your strategy, and accelerate your impact and career growth.
How We Work Together
A collaborative, insight-driven engagement designed around your business—not a one-size-fits-all playbook.
Diagnose
I quickly get up to speed on your business, team dynamics, and the real blockers—not just the symptoms.
Strategize
Together we define the outcomes that matter and build a roadmap that connects daily operations to business goals.
Execute
Whether I'm advising your team or rolling up my sleeves directly, we move fast with clear accountability.
Transfer
I build capability, not dependency. Your team leaves with the knowledge and confidence to own the path forward.
Measure What Matters. Drive Real Impact.
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Improve Forecast Accuracy
Move from guesswork to data-driven confidence. I'll build reliable dashboards, forecasting models, and a company-wide rules of engagement policy to predict close rates and opportunity probability.
"Working with Nicholas was a game-changer... His work directly improved my demo-to-close rate from 30% to 40%."
— Sarah J., VP of Sales -
Boost Efficiency & Conversion
Implement clear opportunity qualification criteria and streamlined sales processes. I'll optimize workflows to increase conversion rates and slash the time it takes to go from order to cash.
"The efficiency gains were incredible... My Order to Cash time dropped by 75%, and he took my SDR conversion rate from a mere 2% to 16%."
— Mike R., Head of Operations -
Increase Revenue Retention
Develop and implement customer health scoring and SMB programs that not only save at-risk revenue but also drive significant new business from your existing customer base.
"I can't overstate the impact... The Customer Health Score increased my NRR from 98% to 110%, and the SMB program now contributes over 60% of my new business revenue."
— Emily C., Chief Revenue Officer
Why Work With Me
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Operator, Not Outsider: I've been the in-house RevOps leader—building teams, owning the function, and living with the consequences of every decision. Unlike agencies that design a solution, hand over a deck, and move on, I understand what it takes to actually make things work day-to-day. That means practical recommendations you can sustain, not theoretical frameworks that fall apart after the engagement ends.
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Breadth of Experience: Having worked across Series A startups and Fortune 500 enterprises, I bring a cross-company perspective that helps me spot familiar patterns, ask the right questions, and suggest approaches that have worked in similar situations.
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Strategic Thinking + Operational Depth: I can present to your board and debug a broken workflow. That range means recommendations are always grounded in what's actually achievable—and when needed, I can help make them happen.
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Built Around Your Needs: Not a rigid consulting package. Whether you need a strategic sounding board for a few hours, a fractional leader for a quarter, or help executing a critical initiative—I flex to what your business actually requires.
Frequently Asked Questions
Unlike large consulting firms that hand off strategy decks and leave, I'm an operator who executes. I've built and scaled RevOps functions from the inside at companies like Salesforce, Medallia, and Beamery. You get senior-level strategic thinking combined with hands-on implementation—the same person who designs the solution builds it and trains your team to run it.
It depends on your needs. Ad-hoc advisory sessions are single 1-hour calls. Project-based work (like a CRM migration or building a forecasting model) typically runs 4-12 weeks. Fractional leadership engagements can be ongoing, with a flexible commitment that scales up or down based on your business needs.
Both. I've worked with Series A startups building their first RevOps function from scratch, and I've scaled operations at enterprise organizations with hundreds of salespeople. The common thread is B2B SaaS companies that are serious about building a predictable revenue engine and are ready to invest in operational excellence.
My deepest expertise is in Salesforce and HubSpot ecosystems, but I'm platform-agnostic when it comes to solving problems. I've integrated and optimized tools across the GTM stack including Outreach, Salesloft, Gong, Clari, LeanData, and many others. The goal is always to make your existing tools work harder, not to sell you new ones.
Common signs include: your CRM is a mess and no one trusts the data, sales and marketing are pointing fingers at each other, forecasting is more guesswork than science, your tech stack has grown organically with no clear strategy, or you're scaling quickly and processes are breaking. If any of that sounds familiar, let's talk.
Insights and Content
Explore articles, podcast appearances, and webinars covering the latest in GTM strategy, revenue operations, and scalable growth.
The Secret to Scalability: Embracing Enablement
Learn how a holistic approach to enablement across your go-to-market teams is the true secret to sustainable, long-term growth.
Read Article →Boost Your Bottom Line: How RevOps Can Transform Your Business
A look into the tangible financial impact of implementing a strategic Revenue Operations function within your organization.
Read Article →What is Revenue Operations? (The Short Version)
A concise, no-fluff explanation of what Revenue Operations is, what it does, and why it's critical for modern businesses.
Read Article →Maximising Revenue Through Cross-Functional Collaboration
An exploration of how breaking down silos and fostering collaboration between Sales, Marketing, and CS is key to maximizing revenue.
Read Article →Mastering Revenue Operations on SaaSCast
A deep dive into the core principles of RevOps and how to implement them for immediate impact, featured on the SaaSCast podcast.
Listen Now →The Importance of Data Integrity on The Revenue-Driven Podcast
Discussing why clean, reliable data is the absolute foundation of any successful RevOps function, with the team at DealHub.
Listen Now →Mastering Change Management with Revenue Operations Alliance
Exploring strategies for overcoming resistance and ensuring successful adoption of new processes and technologies in your GTM teams.
Listen Now →RevOps in Motion Podcast
A conversation about the latest trends and challenges in the world of revenue operations and GTM strategy.
Listen Now →RevOps: What It Is, Isn't, and How to Do It Right
A foundational webinar with RevOps Co-op breaking down the role of RevOps and providing a roadmap for implementation.
Watch Now →SoundCloud Feature: A Chat on RevOps
An in-depth discussion on the evolution of RevOps and its strategic importance for modern B2B companies.
Listen Now →The Head of Sales Operations Role with Ebsta
Featured on Ebsta's blog and podcast discussing the leadership and strategy involved in running a modern sales operations team.
Listen Now →Maximizing Revenue: What RevOps Needs in a Partner
A LinkedIn event discussing the key criteria and collaborative strategies for successful partnerships in the RevOps ecosystem.
View Event →Mastering Renewal Forecasting
A tactical session with RevOps Co-op on building accurate and sustainable forecasting models for renewal and recurring revenue.
Watch Now →The Importance of Change Management
A LinkedIn event focused on the people-side of RevOps, covering how to effectively manage change and drive adoption.
View Event →Sales Enablement Summit London 2022
An on-demand recording from my session at the Sales Enablement Summit, covering key strategies for empowering sales teams.
Watch Now →Driving Predictable Revenue (Recording)
A recording of a webinar focused on the systems and processes required to build a predictable revenue engine.
View Recording →RevOps & The Board (Recording)
A recording of a presentation on how to effectively communicate RevOps strategy and impact to the board and executive leadership.
View Recording →Ready to Accelerate Your Growth?
Let's discuss how an operator-led approach to Revenue Operations can unlock your next phase of scale. Get the strategic leadership and tactical execution you need to build a predictable revenue engine.
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