Revenue Strategy That Actually Gets Executed
15 years building RevOps at companies from Series A to enterprise has taught me how to move fluidly between boardroom strategy and operational reality. I help GTM leaders connect the dots—turning high-level goals into the processes, systems, and team alignment that actually drive results.
Book Intro Call
A Strategic Partner Who's Been In Your Shoes
I lead Revenue Operations with a bias toward execution and outcomes, shaped by experience at companies like Salesforce, Medallia, and Beamery. At several of these I was hired as the sole RevOps leader — building the function from nothing, hiring and leading the team, and owning the outcomes end-to-end. The focus is simple: identify patterns early, pressure-test decisions fast, and prevent issues before they hit revenue.
I'm not a theorist. I build the forecast, design the process, and configure the systems when needed. My highest leverage is aligning GTM teams, tying operational decisions directly to measurable commercial outcomes, and building revenue engines the business can own, scale, and evolve.
I also run AI sessions for leadership and RevOps teams — showing how AI can design and build full-stack revenue systems, replace rigid SaaS platforms, and unlock material cost savings.
From Chaos to Cohesion
Sales, Marketing, CS, Product, Finance, and Legal. When they work apart, growth stalls. RevOps brings them together, creating a single, powerful revenue engine.
How I Can Help
Strategic Advisory
- GTM pivots, scaling challenges, and board prep
- Focused sessions with actionable next steps
- Outside perspective grounded in operational experience
Fractional Leadership
- Senior RevOps leadership without the full-time commitment
- Embed with your team to drive strategy and GTM alignment
- Build the operational foundation for your next growth stage
Operational Design
- Systems, workflows, and governance that scale
- Turn operational chaos into predictability
- Design it and build it—end to end
Executive Coaching
- A thinking partner for RevOps and GTM leaders
- Navigate org dynamics and sharpen strategy
- Accelerate your impact and career growth
What Most Companies Buy, I Build
Off-the-shelf platforms charge a premium for features you don't need and workflows that don't fit. I use AI to architect, design, and build full-stack alternatives—production systems tailored to exact business requirements, at a fraction of the cost.
Typical cost of tools like Maxio, Chargebee, Sage Intacct
Billing, Invoicing & Revenue Recognition
A complete billing engine handling invoicing, payment tracking, and revenue recognition—built to match your exact financial workflows, not the ones a vendor decided to support.
Typical cost of tools like Salesforce CPQ, DealHub, Subskribe, Conga
Configure, Price, Quote (CPQ)
A quoting system that mirrors how your sales team actually sells—complex pricing logic, approval workflows, and document generation without the rigidity of enterprise CPQ platforms.
Typical cost of tools like Juro, Ironclad, DocuSign CLM, PandaDoc
Contract Lifecycle Management
End-to-end contract management covering creation, negotiation tracking, approval routing, and renewal workflows—keeping deals moving without per-seat bloat.
Typical cost of tools like Clari, BoostUp, Aviso
Revenue Forecasting
A forecasting tool that connects pipeline data to predictive models—delivering the accuracy and visibility that leadership needs without the overhead of a dedicated platform.
And the list keeps growing
Chili Piper Gong LeanData Outreach Salesloft Highspot Seismic Groove Vitally Gainsight Totango Drift Qualified 6sense ZoomInfo Apollo Clearbit
in annual SaaS spend you could eliminate
How We Work Together
A collaborative, insight-driven engagement designed around your business—not a one-size-fits-all playbook.
Diagnose
I quickly get up to speed on your business, team dynamics, and the real blockers—not just the symptoms.
Strategize
Together we define the outcomes that matter and build a roadmap that connects daily operations to business goals.
Execute
Whether I'm advising your team or rolling up my sleeves directly, we move fast with clear accountability.
Transfer
I build capability, not dependency. Your team leaves with the knowledge and confidence to own the path forward.
Impact
Demo-to-close rate with data-driven forecasting
Order-to-cash through streamlined processes
Net Revenue Retention via health scoring
"Working with Nicholas was a game-changer... His work directly improved my demo-to-close rate from 30% to 40%."
— Sarah J., VP of Sales"The efficiency gains were incredible... My Order to Cash time dropped by 75%, and he took my SDR conversion rate from a mere 2% to 16%."
— Mike R., Head of Operations"I can't overstate the impact... The Customer Health Score increased my NRR from 98% to 110%, and the SMB program now contributes over 60% of my new business revenue."
— Emily C., Chief Revenue Officer
Operator, Not Outsider
I've been hired into companies with no RevOps function and built it from nothing — strategy, team, processes, systems — then led the whole thing.
Breadth of Experience
Series A to Fortune 500. Cross-company perspective to spot patterns and suggest proven approaches.
Strategy + Execution
I can present to your board and debug a broken workflow. Recommendations grounded in what's achievable.
Built Around Your Needs
Not a rigid consulting package. I flex to what your business requires — advisory, fractional, or hands-on.
Frequently Asked Questions
Agencies typically staff juniors who've worked superficially across many clients but never owned the function. I've been hired as the sole RevOps leader — built functions from nothing, hired and led the teams, stood up the processes and systems, and owned the outcomes. You get someone who's done it end-to-end, not someone advising from the sidelines.
It depends on your needs. Ad-hoc advisory sessions are single 1-hour calls. Project-based work (like a CRM migration or building a forecasting model) typically runs 4-12 weeks. Fractional leadership engagements can be ongoing, with a flexible commitment that scales up or down based on your business needs.
Both. I've worked with Series A startups building their first RevOps function from scratch, and I've scaled operations at enterprise organizations with hundreds of salespeople. The common thread is B2B SaaS companies serious about building a predictable revenue engine and ready to invest in operational excellence.
My deepest expertise is in Salesforce and HubSpot ecosystems, but I'm platform-agnostic when it comes to solving problems. I've integrated and optimized tools across the GTM stack including Outreach, Salesloft, Gong, Clari, LeanData, and many others. When off-the-shelf tools don't fit, I build custom solutions—I've used AI to architect full-stack systems for CPQ, billing, contract management, and forecasting that replace platforms costing six figures a year. The goal is always the right solution for your business, whether that means optimising what you have or building something better.
Common signs include: your CRM is a mess and no one trusts the data, sales and marketing are pointing fingers at each other, forecasting is guesswork, your tech stack has grown organically with no clear strategy, or you're scaling quickly and processes are breaking. If any of that sounds familiar, let's talk.
Insights and Content
Explore articles, podcast appearances, and webinars covering the latest in GTM strategy, revenue operations, and scalable growth.
The Secret to Scalability: Embracing Enablement
Learn how a holistic approach to enablement across your go-to-market teams is the true secret to sustainable, long-term growth.
Read Article →Boost Your Bottom Line: How RevOps Can Transform Your Business
A look into the tangible financial impact of implementing a strategic Revenue Operations function within your organization.
Read Article →What is Revenue Operations? (The Short Version)
A concise, no-fluff explanation of what Revenue Operations is, what it does, and why it's critical for modern businesses.
Read Article →Maximising Revenue Through Cross-Functional Collaboration
An exploration of how breaking down silos and fostering collaboration between Sales, Marketing, and CS is key to maximizing revenue.
Read Article →Mastering Revenue Operations on SaaSCast
A deep dive into the core principles of RevOps and how to implement them for immediate impact, featured on the SaaSCast podcast.
Listen Now →The Importance of Data Integrity on The Revenue-Driven Podcast
Discussing why clean, reliable data is the absolute foundation of any successful RevOps function, with the team at DealHub.
Listen Now →Mastering Change Management with Revenue Operations Alliance
Exploring strategies for overcoming resistance and ensuring successful adoption of new processes and technologies in your GTM teams.
Listen Now →RevOps in Motion Podcast
A conversation about the latest trends and challenges in the world of revenue operations and GTM strategy.
Listen Now →RevOps: What It Is, Isn't, and How to Do It Right
A foundational webinar with RevOps Co-op breaking down the role of RevOps and providing a roadmap for implementation.
Watch Now →SoundCloud Feature: A Chat on RevOps
An in-depth discussion on the evolution of RevOps and its strategic importance for modern B2B companies.
Listen Now →The Head of Sales Operations Role with Ebsta
Featured on Ebsta's blog and podcast discussing the leadership and strategy involved in running a modern sales operations team.
Listen Now →Maximizing Revenue: What RevOps Needs in a Partner
A LinkedIn event discussing the key criteria and collaborative strategies for successful partnerships in the RevOps ecosystem.
View Event →Mastering Renewal Forecasting
A tactical session with RevOps Co-op on building accurate and sustainable forecasting models for renewal and recurring revenue.
Watch Now →The Importance of Change Management
A LinkedIn event focused on the people-side of RevOps, covering how to effectively manage change and drive adoption.
View Event →Sales Enablement Summit London 2022
An on-demand recording from my session at the Sales Enablement Summit, covering key strategies for empowering sales teams.
Watch Now →Driving Predictable Revenue (Recording)
A recording of a webinar focused on the systems and processes required to build a predictable revenue engine.
View Recording →RevOps & The Board (Recording)
A recording of a presentation on how to effectively communicate RevOps strategy and impact to the board and executive leadership.
View Recording →Ready to Accelerate Your Growth?
Let's discuss how an operator-led approach to Revenue Operations can unlock your next phase of scale.
Book Intro Call